I have been thinking a lot recently about the issue of
toy segregation by gender. It is becoming increasingly blatant as you walk into
shops that there is a major divide and the only thing missing is a big pink
arrow pointing to one side of the shop, and a blue one to the other. The toy
manufacturing powers-that-be have decided in their wisdom what our children
should be playing with and have colour-coded the packaging accordingly. That’s
why I was particularly interested to see one of my favourite bloggers tackling
the same issue. He said in his blog that the best way to take a stand against
the sexist marketing of toys is to rise above it. To, as parents, just choose
whatever toys we feel our children would enjoy regardless of the section of the
shop they are to be found in. I whole heartedly agree with this second point.
We should choose what we feel is right for our kids but I completely disagree
that this debate is a fuss over nothing and we should do nothing more but rise
above it all. I think now more than ever we owe it to our children to do the
exact opposite. To tackle this issue head on and stand up to be counted.
In his
blog, my blogger friend suggests that “If you
want your daughter to grow up thinking there’s more to life than combing her
hair with a sparkling hairbrush for the benefit of Prince Charming, then you’ll
need to buy more imaginative
toys.” I totally agree and will, without a doubt, be teaching my
daughter that there are plenty of other toys for her to play with other than
‘My first make-up bag’. She is only 6 months but already she is getting
involved and interested in a wide range of toys. My older son also has a huge
variety in his toy box including musical instruments, trucks, dinosaurs and his
fair share of dolls and prams. But this is only the very first step. I believe
myself to be a conscientious parent who is aware of these issues and keen to
make sure both my children play with whatever they like. But having made sure
the toys within my home are unisex I can’t help thinking that the danger of toy
segregation is not really about whether parents are brave enough to let their
boys play with dolls or their girls play with trucks. The danger is that
children who ‘cross the divide’ may be made to feel uneasy or unhappy for not
fitting into the ridiculous stereotypes laid down by toy manufacturers. Will my
daughter be made to feel like she’s not a ‘true girl’ if she opts for normal
lego and not that hideous pink stuff that has just been brought out? Or if she
prefers fire engines to tea sets? Will my boy be teased because he enjoys
looking after a baby doll (like Mummy looking after his baby sister) because he
has chosen to play that today instead of with a truck? And where does that lead
next? Will my little girl start to believe that she has to aspire to be a pretty
princess when she’s older instead of a doctor because the doctor’s coats are in
the boy’s section in the dressing up aisle (as is the case in a major
supermarket). I can rise above what the toy manufacturers are telling me, but the
suggestion so far is that our society as a whole cannot. Children are still
being put into these ‘pink and blue’ boxes and it can be hugely damaging for
them. I certainly have many friends who, as children, felt outcast simply
because they did not want to play with the toys that had been assigned to their
gender. That’s a lot for a child to deal with!
And let’s just dip for a moment into the
issue of sexism and the way women are viewed in the world. Women are still
being objectified and mistreated the world over. The battle for gender equality
is an incredibly urgent and vital one and we all know there is a long way to go
until men and women are truly equal. So
how on earth can I, as a Mum, sit back and accept toys that make girls believe
that their main aim in life is to look pretty above anything else? As a little
girl this might just be a sparkly hairbrush and a plastic lipstick but where
does that lead as she gets older? What do these damaging toys teach her about
her self-worth, appearance and aspirations? Will these toys help our girls to grow up to
be the strong, individual, intelligent, brave women we need them to be? And will
they help our boys to view them in that way? Or will the boys go into adulthood
believing that the adventures and professional careers are reserved only for
them, whilst the girls are off doing their make-up somewhere?
My best friend recently saw two
lunchboxes for sale in a supermarket. The one marketed at the boys was all
about adventures and heroes and saving the world. The girls’ one simply said
“Do I look pretty?” Of course I won’t be buying that for my daughter. That’s my
prerogative as her Mum. But actually, I don’t even want that on the shop
shelves. I don’t want her to see that and think that saving the world is a job
for her brother while she stares at herself in the mirror. And that’s my
prerogative as a woman.
So there you have it. I will continue to
do what I can to make sure that I watch my children carefully and allow them to
play with things that interest them and spark their imagination, creativity,
skills and talents. Whatever they enjoy will be welcome. But my argument is
that I believe the issue goes beyond our front doors. It is our duty to try and
turn around the potentially negative messages that toy segregation might give them
- that they are somehow inadequate if they don’t conform or that they are
accepting some potentially dangerously stereotypes if they do. I don’t want
that kind of thing hanging over their childhood. Our shops need to help parents
reinforce that they can be whoever they want to be and play with whatever they
want to play with. That their childhood is free and open to them and can then
lead into happy, healthy, fulfilled adult lives where all are equal. It’s about time we stopped accepting this and
started to make a fuss.
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